What is ActivCanvas?

ActivCanvas is a business building tool for galleries. It uses the power of mobile to help galleries deliver highly personalised experiences for art buyers, create unique in-gallery experiences, and make it even easier for art buyers to discover and buy their perfect artwork. The platform also provides galleries with valuable user data and analytics, which helps them to further optimise their sales & marketing efforts and overall gallery operations.

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Create highly personalised experiences for buyers.

When buyers download your ActivCanvas gallery app, two things happen. First, you open a direct and instant line of communication through push notifications sent directly to the buyer's mobile phone. Second, you see how buyers engage with artwork both inside and outside the gallery, giving you valuable insight into the preferences and mindset of buyers. This enables your gallery to deliver highly personalised experiences and relevant, timely communications to your customers.

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Makes it easy to say "yes".

Your gallery app helps buyers reach a "yes" decision faster and more frequently. The app includes features such as Shortlisting, allowing buyers to view their favorites later; View at Home, allowing buyers to see what an artwork looks like in any space; and Mobile Purchasing, allowing buyers to easily purchase artwork from their mobile phone in just a few seconds, whenever the mood strikes.

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Enhance the gallery experience

The ActivCanvas platform empowers galleries to design and deliver unique multi-media experiences for gallery visitors directly through the visitors' own smartphones. Visitors simply download your app and point their phones at any artwork and are able to access a range of additional content. The platform offers the flexibility to create highly interactive experiences inside and outside the gallery, or simply use as an elegant method to help visitors access more information about artwork and the artists.

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Put your gallery in the pocket of buyers & Collectors

All ActivCanvas apps are delivered as gallery-branded apps. This provides galleries with a natural mobile extension to the physical gallery and website. In addition to the unique features designed for art buyers and collectors, your gallery app icon will be ever-present on your customers' smartphones. This offers significant awareness and brand-building potential for your gallery. Additionally, 100s, if not 1000's of buyers, will be just a finger tap away from visiting your gallery, opening an entirely new sales and marketing channel for your gallery.

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Turn customers into promoters...forever.

Your app's built-in social features make it easy for buyers and collectors to share their love of art with their friends, family and wider network through social media. After purchasing the piece, collectors are still able to access the information through your app. This adds value for collectors and delivers an on-going promotion for the gallery. When collectors show their friends, they will be using your app, with the artwork linked back to your gallery, which will help to further grow your collector base. This turns your customers into promoters and generates free word-of-mouth marketing and social buzz for your gallery.

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Want to try ActivCanvas in your gallery?

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